At Speed Of Sight Ltd, we take the security and privacy of data very seriously. Please find details below of our security measures which are continuously maintained and adhered to.
This notice explains the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data and keep it safe. We appreciate there is a lot of information to read but we want you to be fully informed about your rights and how Speed Of Sight Ltd uses your data. We hope this will answer all of your questions but if not, please do not hesitate to get in touch. We are committed to not do anything with your information that you wouldn’t reasonably expect. As maintenance of this policy is ongoing, occasional updates may be required. We will inform you of any significant changes but do please come back and check regularly.
Data protection law states there are several legal reasons why a company may collect and process personal data. Speed Of Sight Ltd work on one of the following bases for certain situations:
Contract – We will process your personal data to fulfil an order, deliver a service, essentially comply with our contractual obligations. An example might be, if you are a company arranging a corporate track day, we will collect your email address to send relevant information.
Legal Compliance – If the law or government requires us to, we may need to collect and process your data. An example might be passing on details of fraud to law enforcement.
Legitimate Interest – In cases, we required personal data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business. This does not impact your freedom or rights. Examples might be using postal or email details to send direct marketing information by post telling you about events and services that we think might interest you. We may also use your purchase history to send you or make available personalised offers.
When personal data is collected
- If you visit any of our websites or speak to a member of the team on the phone.
- If you book onto an event for yourself or someone else.
- If you have completed forms at an event.
- If you apply for any voluntary or salaried positions within Speed Of Sight Ltd.
- If you make a donation through various platforms.
- If you purchase a product or service by phone or through the website.
- If you request updates on news or events in certain areas.
- If you engage with us on social media.
- If you contact us by any means with queries, complaints etc.
- If you enter prize draws or competitions.
- If you book any kind of appointment with us, for example a meeting to discuss an opportunity.
- If you choose to complete any surveys we send you.
- If you comment on or review our products and services.
Any individual may access personal data related to them, including opinions. So if your comment or review includes information about the Partner who provided that service, it may be passed on to them if requested.
How Personal data is collected
- Via interactions with us over the phone, by email or online. An example might be notes from conversations with you, queries, complaint details, comments, purchase details and web visits.
- On documents you provide to prove marketing compliance. This will include details of your full name, address, telephone number, and/or email address.
- Payment card information. This is not stored for longer than it takes to complete the transaction.
- Through comments, feedback and reviews, either digitally or on forms filled out by hand.
- From social media, if you interact with us through those channels, information such as usernames to help us respond to your comments, questions or feedback.
How, why and when personal data is used
To give you the best possible customer experience. One way to achieve that is to get the most detailed picture of who you are by combining the data we have about you. We then use this to offer you promotions, products and services that are most likely to interest you.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you can inform us at any time. Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
When processing booking and orders, if we do not collect your personal data we will not be able to comply with the necessary legal obligations in order to complete the process. Your details are kept so that we may provide you with information prior to the event or order being fulfilled and subsequently provide and aftercare service post completion.
To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
To protect our business and your account from fraud and other illegal activities. We’ll also monitor activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.
To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, post and/or telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.
Of course, you are free to opt out of hearing from us by any of these channels at any time.
To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Statement, marketing data misuse issues and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.
To comply with our contractual or legal obligations to share data with law enforcement.
To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you.
Of course, you are free to opt out of receiving these requests from us at any time.
We will treat your data with the utmost care and take all appropriate steps to protect it. We secure access to our websites and apps using ‘https’ technology. Access to your personal data is password-protected, and sensitive data is secured by SSL encryption. We endeavour to regularly monitor our system to identify ways to further strengthen security.
Our website does not collect specific, detailed information about you as a visitor to our site.
Where information is gathered, we will inform you of this along with the explanation of why it is required. This information will be for purposes such as responding to an enquiry made and we will ask for this information in order for us to get in touch and provide the relevant information which has been requested from you.
Cookies and tracking software are used on a temporary basis and expire when the site has been left. These are used for purposes such as website improvement. Google Analytics is also used for the same reason of website improvement and understanding how you use it. This information is not shared with anyone.
The personal information we collect and hold via Tracking software is the following: –
- Browser used (Bing, Chrome, Internet Explorer etc.)
- Location (based on IP address)
- Age group
- Site searches
- Device(s) used
- Frequency on Site
- Session duration (time spent on the site)
- Page(s) visited
- Page session duration (time spent on specific page)
- Web Surfing Behaviours
- We currently use the following companies that may process your personal data through website usage. Facebook, Twitter, LinkedIn, Instagram, Google.
Payment card details are not stored by Speed Of Sight Ltd and are used solely for individual transactions to which they habe been provided for. Addiitonally, customer’s details are not shared with any third parties.
Data will be stored for a reasonable period of time. After you have stopped being an active customer, we may continue to contact you with information relating to our products and services. We deem a reasonable period of time to be three years after an order has been completed or agreement has expired. After this time, the data we hold will either be deleted, anonymised or retained providing you have not asked us to remove it.
This information will not be passed on to anyone other than authorised employees and volunteers of Speed Of Sight Ltd. We currently do not use external companies to send promotional material or make contact on our behalf but if this was to change we would expect them to adhere to the same rules as Speed Of Sight Ltd. They would be expected to erase any data upon termination of any such agreement.
While you are a customer of Speed Of Sight Ltd, the basis for processing your data is under ‘contract’. When you are no longer an active customer of Speed Of Sight Ltd, the basis is ‘legitimate interest’ as we would like you to once again order products/services from us. Prior to placing the order, an enquirer is processed on consent.
You have the right to request information we hold for you which will be provided free of charge within 28 days.
The data we hold will be corrected when we are notified of errors.
Information we hold for you will no longer be processed if requested to do so.
Information we hold for you will be deleted if requested to do so. If we obtain your details again in the future, it is possible we may accidentally contact you as we will hold no record of you and your contact preferences. We may ask to keep your email address on an ‘unsubscribe’ list to avoid you being emailed by accident in the future.
You have the right to stop processing your personal data under legitimate interest for individual reasons. We will comply unless we believe there is a legitimate overriding reason to continue processing.
To stop direct marketing by email, click the ‘unsubscribe’ link in any email communication that we send you. We will update our records to stop further mailings as quickly as we can. However, for up to 28 days you may still receive further mailings which were already in progress prior to you asking us to stop.